Gaming Jumps to an Indian beat

Recruitment drive begins as Jump eyes global expansion.

Jump Games will add up to 40 more employees every month in an eye-popping expansion drive all over the world.

The Indian games company, owned by Reliance Entertainment, burst on the world scene last month with a three-year deal to publish Manchester United games, reported at variously $30 million to $100 million. Either way, it’s a lot.

Jump did the deal with its eye on United’s 100 million-strong fan base, and clearly believes it can open operator doors outside of its Asian stronghold. It claims 20 direct carrier relationships at present. It’s why the company is strengthening regional bases in Sweden, US and Singapore and looking to open more offices.

The company should have 500 staff  by year-end. Jump believes its Indian experience and deep pockets can help it bring new ideas to Europe. One is pay-per-play gaming, which it offers at 10c a time in India, and which delivers one million plays per title.

Salil Bhargava, CEO of Jump, said: "Pay per play should be explored in Europe. £5 is too much for most consumers. This would open up the market.”


Jump is in talks with Game Federation about the concept.