Jeffery: Publishers aren't creative enough with movie IP

Sega of America boss explains firm’s ‘choosy’ approach to licences

President of Sega of America Simon Jeffery has told GameDaily that Sega is deliberately cautious when it comes to choosing and developing movie IP – in contrast to some publishers who “don’t give licensed games enough attention”.

He added that Sega does not have a rich history of dealing with licensed titles – but that this position has left it free to be more creative with the handful it selects.

“This is all new for Sega," he said. "But, in our transition years, one of the things we've done is take a step back and look at what has enabled our competitors - Electronic Arts, Activision, THQ and Ubisoft - to be successful.