Struggles will continue for Blu-Ray, analyst claims

Victory over HD-DVD just the first step in ongoing consumer battle

Analyst firm Strategy Analytics has stated that although the , the war is far from over for Sony’s hi-def disc format Blu-Ray.

Though Blu-Ray now has a clear run in the hi-def battleground, convincing consumers who already boast extensive DVD collections to switch to a new format is a separate challenge altogether.

“Blu-Ray disc has passed its first real test by beating HD-DVD,” principal analyst at Strategy Analytics David Mercer stated. “But a much bigger challenge now lies ahead if Blu-Ray is to become as successful as DVD, and content owners, retailers and manufacturers must now demonstrate that they can work together to promote Blu-Ray effectively.”