вторник, 19 февраля 2008 г.

Unanimis decision on mobile ads

UK digital advertising network Unanimis has launched a premium mobile advertising network.



It claims to be the first digital agency to have done so. Unanimis says it will extend its relationships with media agencies and owners to deliver a trusted mobile advertising network that bridges the gap between WAP publishers, premium content owners, licence holders and the mobile internet audience.

Unanimis says brands can now easily incorporate mobile into their broader digital plans, while publishers can display advertising from the top 1,000 brands looking to target mobile users.









Publishers already involved include Mobikade (a mobile social networking site from Japan), Saffron Digital, 123play, and Mobile Commerce.

James Macdonald, head of mobile at Unanimis, said: “The Unanimis mobile network launch represents a natural extension for both our publishers as well as our extensive agency and brand advertiser customers who are keen to engage and test the mobile channel in a safe, targeted and responsive manner.”


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