Casual gamers not averse to advertising

New report shows 85 per cent would rather view ads than pay.

A new report by media research firm Interpret has unearthed some interesting figures on the contemporary impact of casual games.

Though primarily concerned with online, the study makes interesting reading considering the predominance of casual gaming in mobile and the rise of companies providing ad funded mobile game technologies.

According to the figures, 85 per cent of casual gamers surveyed would rather be confronted by in-game advertising than pay to download games, and that average time spent playing games increased 1.1 hours compared to Q3 2007.

For more on the report, check out our sister site MCV.