Handango inks Carphone Warehouse deal
Two companies joins forces to take smartphone content into UK High Street retail.
The first product of this partnership is an exclusive arrangement to provide a collection of applications for the BlackBerry Pearl 8120.
The content will include ringtones, mobile games, HTML email viewer and IM clients among others.
The deal signals a new direction for Handango, which has previously sold content only through its various online portals and affiliates.
Bill Stone, CEO of Handango, said: "We are redefining the way smartphone content is distributed to the customer by working directly with retailers to effectively market and merchandise the content at the point of device purchase.
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