Madonna goes mobile via Vodafone exclusive

European telecom giant Vodafone announced an agreement with Warner Music International to exclusively distribute and promote music and content from newly-minted Rock 'n' Roll Hall of Famer Madonna's upcoming Hard Candy to its worldwide mobile subscribers in advance of the album's April 28 retail release. Vodafone will launch its Madonna mobile campaign April 21, releasing a total of seven Hard Candy tracks at a rate of one per day; each cut will remain available for download for 24 hours before it is replaced by the next preview track. Vodafone customers in Spain, Portugal, Germany and Belgium will also enjoy exclusive mobile access to the new Madonna single "Four Minutes", available now--subscribers in all participating territories will have access to a Vodafone live! Madonna mini-site featuring exclusive ringtones, ringbacks and SMS tones. Madonna was unavailable for comment, but let's just pretend she said something about mobile content while speaking in a fake British accent.

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