пятница, 14 марта 2008 г.

Monkey goes nuts for mobile

Player X and Dennis Publishing have launched UK digital men's lifestyle mag into mobile.




The Monkey mobile TV channel will run in a similar way to the ad-funded digital magazine. The service will be free to access and will offer highlight content from the digital magazine in addition to bespoke content created for mobile.
 
Mobile users need can text MONKEY to 63333 to download the channel that will be available on all UK networks. The service will launch with a tie-up sponsorship deal for Twentieth Century Fox’s latest spoof comedy film Meet The Spartans.











The sponsorship will include running the film’s trailer within all of the content on the Mobile TV channel.
 
Tony Pearce, CEO at Player X said: "We are really pleased to be partnering with Dennis Publishing to extend the Monkey brand. Monkey is a great product and it a great fit for mobile and it is exciting to be involved with a product that is truly innovating mobile TV channel."


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