понедельник, 10 марта 2008 г.

Valista launches marketing analytics for operators

New software provides data on traffic levels, network capacity and potential campaign revenue.












Valista has added a Campaign Analytics module to its Operator Payments Service.

The company says it will enable operators to more accurately determine mobile campaign effectiveness, analyse trends, project revenue and plan network capacity when approving and provisioning new campaigns.

Fran Heeran, chief technical officer at Valista, said: "As the market for digital content and services grows, it is critical that mobile operators have greater insight into their partners’ campaigns.










With Valista’s Campaign Analytics module, operators can more effectively manage their partners and associated campaigns promoting those campaigns and partners which perform the best."

Existing Valista customers include Cricket, Vodafone, NTT DoCoMo, France Telecom's w-HA, Orange, mBlox and GTECH.


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