GDC Mobile: Nine out of 10 smartphone owners wouldn't go back

Survey says 90 per cent of smartphone users wouldn't switch to a feature phone, due to the superior content on offer.

The research, conducted among 3,750 people by Blackberry content specialist Magmic Games and ISG, found that 90 per cent of respondents felt gaming on a BlackBerry or other smartphone was a superior experience to that of a feature-phone.

Ninety one per cent of respondents who prefer playing games on a BlackBerry or other smartphone said that they would be unlikely to switch back to a feature phone, citing the better image quality, larger screen size, easier controls and easier product downloading.

Fifty one per cent of respondents said that they played games on their BlackBerry or smartphone more than on any other type of gaming platform/hardware (computer, console, handheld, arcade, etc) - among women this figure was 60 per cent.

Other results from the survey included:

• 65 per cent of smartphone users purchase a mobile entertainment product (games, themes, music or other products) at least once every three months
• 45 per cent of respondents earned an annual household income of $100,000 US or more; 63 per cent work as business executives/professionals
• Puzzle games (e.g.