T.A. Telecom targets $100m Middle East market

Regional content provider predicts huge growth as 3G takes hold.

Egyptian content powerhouse T.A.Telecom is projecting 200 per cent growth this year, thanks to a vibrant Middle Eastern market for content.

The company offers content products and SMS alerts through D2C brands such as Fozz, 3alSMS and Ma’ak across the region, and also works in the B2B space.

T.A.Telecom was also recently appointed to manage the content portal for local operator Etisalat.

Amr Shady, CEO of T.A.Telecom, believes the rapid adoption of 3G and the aspirational nature of the population is driving demand to new heights.

He said: “There’s a $100 million market right now, but it can only get bigger. The challenge is to move users on from text services and IVR.”

Shady added that T.A.Telecom will also target ex-pats overseas and may approach foreign operators with its brands.