Thumbplay inks content deal with Sony BMG

Mobile entertainment portal Thumbplay announced a new digital distribution agreement with Sony BMG Music to add more than 7,000 pieces of content including ringtones, music videos, wallpapers, voice clips and mobile games. Sony BMG's artist roster includes Justin Timberlake, Christina Aguilera and Beyoncé--Thumbplay will also issue an exclusive ringtone celebrating the 25th anniversary of the label's flagship catalog title, Michael Jackson's landmark Thriller. "The popular artists signed with Sony BMG's labels are a compelling addition to the Thumbplay catalog," said Thumbplay CEO and founder Are Traasdahl in a prepared statement. Thumbplay now boasts licensing and distribution deals with three of the four major international labels, adding Sony BMG alongside partnerships with EMI and Universal Music Group.

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