Thumplay adds Sony BMG content

New deal gives D2C specialist access to 7,000 pieces of licensed content.

It means Thumplay now has agreements in place with three of the four major labels (EMI and Universal are the other two).

Thumbplay is marking the deal by offering an exclusive Billie Jean ringtone to celebrate the 25th anniversary of Michael Jackson's Thriller album.

The company now has more than 80,000 pieces of mobile content under license, encompassing ringtones, wallpapers, games, videos, voice tones and text-based services.

It also manages mobile content stores for AOL and MSN.