VC: Cellfire scores $12 million in Series C

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VENTURE CAPITAL
COMPANY	AMOUNT/ROUND	LEAD INVESTORS	DESCRIPTION
San Jose, CA	$12M C	Silver Creek Ventures, Menlo Ventures, Storm Ventures	Mobile coupon and discount offer service provider Cellfire delivers discounts from brand-name merchants directly to consumers' handsets.
San Francisco	$3.05M A	Polaris Venture Partners	Location-based mobile service provider PublicEarth is developing a database of geo-specific, user-generated content.
Vancouver, BC	$1M A	N/A	iamota operates an end-to-end mobile marketing, messaging and payment platform promising access to more than 243 million mobile consumers.