Virgin Mobile USA: Ringbacks on the rise

According to Virgin Mobile USA and content partner LiveWire Mobile, more than 100,000 of the MVNO's five million customers now subscribe to its ringback services, with an average of two ringbacks per consumer. LiveWire now supplies Virgin Mobile with a catalog of more than 10,000 different ringbacks in all, with hip-hop and R&B dominating sales. Popular ringbacks include the Dream's "Shawty Is a 10," Keyshia Cole's "Heaven Sent" and Soulja Boy's "Crank That--Tell 'Em."

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