BBC revamps mobile sites

Re-launch will be supported by a four-week marketing campaign targeting football fans across the UK.

The BBC has revamped its mobile portal so that it reflects the recently re-designed bbc.co.uk flagship site.

The Corporation says the new look mobile site offers a more consistent and intuitive user experience with easier navigation.

The launch of the refreshed mobile service will be supported by a four-week marketing campaign that will target football fans across the country with a number of tv, outdoor and ambient initiatives.

In-ground media and ad-vans at a number of matches will urge fans to text FOOTBALL to 81010 for a link to the BBC football site.