Condé Nast mobile magazines go off-portal

Condé Nast announced it will relaunch its GQ, Vogue and Glamour mobile magazine services as off-portal sites, enabling the publisher to exert more control over advertising and introduce richer content like mobile video. Condé Nast and wireless content platform provider Wapfly will debut the new GQ and Glamour mobile sites this week, with Vogue slated to follow in early May; all three sites will reportedly parallel the graphic design of their respective print editions, with an emphasis on audiovisual content spotlighting fashion galleries and red-carpet reports. The GQ site will also include a location-based bar and restaurant guide. Condé Nast first explored the mobile platform in 2005, teaming with operators including O2 and Orange.

For more on Condé Nast's new mobile direction:
- read this Guardian

Related articles:
Hearst go mobile via Crisp
T-Mobile subscribes to MoMac service