iPhone Owners' Content Consumption "Off The Charts": Report
Another study lauding the iPhone's ability to drive consumers to try out mobile content. Mobile measurement firm M:Metrics released a report today that found that the iPhone is the most popular device for accessing news and information on the mobile web, with 85 percent of iPhone users accessing news and information in the month of January, as compared to 58.2 percent of other smart phone users and 13.1 percent of the market average. M:Metrics senior analyst Mark Donovan said the iPhone was "delivering off-the-charts usage from everything to text messaging to mobile video." Other stats from the report include:
???Mobile TV or video: 30.9 percent of iPhone owners watched mobile TV or video as compared to the 4.6 percent market average, and more than double the rate for all smart phone users at 14.2 percent.
???Social networking: 49.7 percent of iPhone users accessed a social networking site in January--nearly twelve times the market average and more than double that of other smart phone users Twenty percent of iPhone owners accessed Facebook, versus 1.5 percent of the total mobile market.
???Music: iPhone users love music, with 74.1 percent them listening to mobile music in January, compared to 6.7 percent of the total mobile audience and 27.9 percent of smart phone users.
???Widgets Drive Content Consumption: Two featured widgets, YouTube and Google (NSDQ: GOOG) Maps, are extremely popular among iPhone users. 30.4 percent iPhone users accessed YouTube and 36 percent used Google Maps. In comparison, only one percent of all mobile subscribers accessed YouTube and 2.6 percent checked out Google Maps.
???iPhone Demographic: No surprise here. iPhone users tend to be in much the same demographic as other smartphone users. They are more likely to be: male, aged 25-34, earn more than $100,000 and have a college degree, than the average mobile subscriber.
More details on iPhone stats in the release.
Related
Related posts
Автор: Inferno в
04:41
Комментарии: 0:
Отправить комментарий
Подпишитесь на каналы Комментарии к сообщению [Atom]
<< Главная страница