LiveWire buys Groove Mobile for $14.5m
Ringback specialist acquires full-track mobile music platform provider in unexpected swoop.
Under terms of the acquisition agreement, LiveWire Mobile acquired all the outstanding shares of Groove Mobile, which powers mobile music services for 12 operators including Sprint, 3 UK and Bell Mobility.
NMS-owmed LiveWIre says the deal means its personalisation products and services are now deployed across 42 operators globally, with 15 million active subscribers.
LiveWire says it will hire most of the Groove Mobile employees and the two companies will consolidate office locations.
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