AdMob, Unicast partner on mobile advertising

Mobile advertising marketplace AdMob announced a partnership with digital marketing and advertising technology firm Unicast to power advertisers' mobile web pages via the Unicast Rich Media Mobile platform. According to Unicast, the Rich Media Mobile platform--compatible with multiple devices from AT&T, Verizon Wireless, Sprint and T-Mobile--offers a hosted delivery and tracking solution for optimized rich mobile web page content, promising the tools for advertisers and agencies to efficiently create, deliver and measure the effectiveness of mobile ad initiatives. AdMob and Unicast have previously teamed on mobile ad campaigns for brands including Land Rover, SCJohnson and Adidas, collaborating on rich, multi-page mobile web sites featuring data capture, video streaming, interactive store locators and wallpaper and ringtone downloads.

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