Clear Channel blends mobile with outdoor ads

Outdoor advertising firm, Clear Channel Outdoor UK is launching a suite of mobile services.

The applications, branded Clear Channel Interact, will allow consumers to text a Clear Channel operated shortcode number to find out more information about an advertiser, download mobile vouchers for special offers, access mobile websites or find a nearby physical outlet.

Specifically, these services will include: Find out more, Mobile voucher, Mobile website, Find my nearest, Consumer feedback, Voting service, Text messaging, Voice messaging, Picture messaging and Directory listings.

Clear Channel Outdoor UK CEO, Barry Sayer, said: "We see the launch of Clear Channel Interact as the perfect marriage between the world's oldest and newest media. While outdoor advertising provides clients with penetration at the heart of relevant environments and communities across the country, mobile technology closes the marketing loop by directly linking the consumer to the advertiser, initialising two-way communication."