Farrell: 'Disney's Toy Story move is no surprise'
But global THQ boss says jury is out on whether huge media companies re-entry into games will be a success
THQ CEO Brian Farrell has said that the publisher anticipated Disney’s rejection of its pitch for the Toy Story 3 licence.
As reported by MCV , Disney appears to have become the first major media conglomerate to snatch back IP from established independent third-party publishers – by taking development of the Pixar franchise in-house.
But Farrell told the Wall Street Journal: "We would have loved to keep the business, but when you see a company like Disney scaling up we weren't surprised they went internal with it."
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