SI's Swimsuit Issue goes mobile via mywaves

Mobile video destination mywaves announced a partnership with Sports Illustrated Digital Group to launch a dedicated channel featuring video content from Sports Illustrated's annual Swimsuit Issue. mywaves will feature more than 50 ad-supported video clips spanning from photo shoots to model interviews. According to Sports Illustrated, more than 70 million readers will peruse this year's Swimsuit Issue, with over 250 million page views anticipated at the SI.com/Swimsuit website.

For more on the mywaves/SI deal:
- read this

Related articles:
adds Baeble live music content
Music, comedy top mobile video traffic
Alltel adds mobile video service
AdMob, make splash with mobile video ads
expands mobile video service