Mobile social networking game Ego debuts

Community-based mobile gaming developer and publisher Punch Entertainment announced the launch of Ego, a new social networking game enabling players to create customized super-avatars with emotions, abilities, needs and an evolving personality determined by their actions within the game. According to Punch, Ego avatars meet and interact with friends on the user's buddy list as well as other virtual characters in real-time via chats, blogs and messages. As the game progresses, each avatar evolves as a result of head-to-head games and challenges, with players moving through 30 social levels. Although designed for mobile devices, Ego also includes a web component for further interaction within the game's virtual world, complete with a Facebook messaging application.

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