iamota intros do-it-yourself mobile services

Mobile application service provider iamota announced the release of iamota impact, a new service enabling users to create and launch their own mobile services. According to iamota, the impact service takes care of all wireless carrier certifications, device-specific content optimizations and DRM requirements, freeing the user to concentrate on adding content and promoting their services. iamota promises agencies and brands of all sizes can be up and running on the mobile platform within 24 hours, offering three impact flavors--Starter, Growth and Professional--with services beginning at $49.99 per month. "iamota impact is a unique solution that brings the mobile channel to agencies and brands in a self-serve, user-driven way," said iamota president and CEO Pete Smyth in a prepared statement. "We handle all of the complexity within the mobile channel on behalf of our customers to ensure speed-to-market at lower costs."

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