Priceline.com goes mobile

Online travel service provider Priceline.com announced the launch of a mobile services suite enabling travelers to search hotel inventories, pricing and availability in real-time, book rooms, check their flight status and check out Zagat-recommended restaurants and local attraction via wireless device. According to Priceline, travelers may also download ringtones and wallpapers featuring company pitchman William Shatner. "We believe these enhancements make Priceline.com one of the leading wireless services providers in the online travel space," said CMO Brett Keller in a prepared statement. "Many Priceline.com customers are last-minute travelers who need the ability to check live hotel inventories, book their rooms in real-time and check their flight status while on the road. In addition, Zagat Survey's restaurant and attractions reviews provide unique, valuable content that can't be found on any other major online travel service."

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