EGO Launches on T Mobile

Punch Entertainment today announced the launch of EGO. As the first game of its kind to be made available in the U.S., the game allows users to create their very own customized super-avatar that has emotions, abilities, needs and an evolving personality based on actions within the game. Through the “EGO,” users can meet and interact with friends on their buddy list, as well as with other EGOs in the virtual world in real-time. As a community-based game geared towards teens and up, EGO introduces a new type of platform for communication and interaction.

EGO is designed to be played on the mobile phone but also features a Web component that allows users to interact further within the virtual world of EGO. The mobile phone and Web versions of EGO are synched with each other. Users can try out a limited version of the game on the Web site, which is available now in beta. The EGO Web site launches with mobile carrier support from T-Mobile and additional carriers will be added soon.

Each EGO is affected by how you interact in the EGO world and social network. EGOs can eat and play. They can be scolded or praised. In real-time, you can chat, fight, flirt, argue, compete and do just about anything with other EGOs.  By challenging other EGOs to games and competitions like fights, roshambo, ESP battles and debates, you win social points that will increase your level and status. With 30 social levels within the game, the goal of EGO is to progress through each of the life stages: High School, College, Professional, Career and Enlightened.

Punch Entertainment will be launching new activities and “clubs” over the next few months, including "Fight Club" and "Love Lounge." A “virtual store” where EGOs can buy clothes, furniture, pets and other items, will also become available in the future.

Through the EGO Facebook application, users can use their custom EGO (avatar) to send animated messages or EGOmail to friends. They can determine how the EGO greets friends in the message… Will it be nice, mean or sexy? Users can also choose from a variety of basic EGO characters to send a message, if they do not have a custom EGO from playing the game. As they send out more and more EGO invitations to friends, additional EGO animations within EGOmail are unlocked.