ONLINE SPECIAL: EA and Take Two

Analysts respond to the ongoing saga; MCV compiles timeline of the proposed takeover

Industry analysts have told MCV that Take Two should accept a takeover bid from EA in the next few months – or it risks missing out on its only real chance to find a suitor.

While Take Two boss Strauss Zelnick said this week that the $2bn bid “substantially undervalues” the publisher’s portfolio, key analysts believe that Take Two is playing a dangerous game by rejecting the approach and holding out for a better offer.